Given the prevailing circumstances, SEO has become even more critical for the growth of your business. As SEO is becoming more and more important, search engines are becoming more intelligent. Partner with the best SEO company in Kolkata to get enormous returns and meet all your SEO goals. All the search engines (especially Google) use innovative and sophisticated algorithms to analyze and understand and web pages. Only the web pages that use authentic SEO practices and publish quality content are ranked at the top of search results.
During the last couple of years, all the businesses have started using SEO strategies to establish and grow themselves online. There is no digital marketing campaign that does not have SEO as one of its key focus points. All the businesses want to rank at the top of the search engine result page, and hence we have observed an enormous search in search engine optimization. But how do businesses measure the success of their search engine optimization campaigns, and how do they modify their strategies to get the best results possible? That is where Google Analytics comes into play!
What are SEO and Google Analytics?
SEO stands for search engine optimization. Simply put, SEO is a set of techniques and
practices that improve the ranking of your website in organic search results on different search engines. The fundamental purpose of a website is to give a business more exposure, reach out to potential customers, and expand its existing customer base. SEO is the most effective way to increase your business’s visibility online and reach out to more customers. To grow your website organically and help customers discover your business online, you can hire an SEO service company in Kolkata.
Now, what is Google Analytics?
Google Analytics is a free web analytics service offered by Google. It helps a website owner analyze, track and report website traffic. It is one of the leading website analytics tools. If you have invested your time and capital in optimizing your website and making it more search-engine-friendly, you must be interested in tracking your SEO performance. That’s exactly what Google Analytics helps you with; it tracks SEO performance and enables you to understand what is working and what is not. The knowledge achieved from Google Analytics allows you to eliminate all the redundant elements from your SEO strategies and improve your existing it for better results in the future.
Difference between SEO and Google Analytics
SEO and Google Analytics are two completely different things. As already explained, SEO is a collection of different techniques that are used to improve your website’s ranking on search engine results pages and make you more visible so that your customer can easily find you on the internet. SEO consists of many different procedures, such as keyword research, on-page optimization, and off-page optimization. In the case of SEO, you need to improve and adjust your content and strategies to rank higher and enhance your visibility. You can start your SEO journey today with Esspesoft, the best digital marketing company in Kolkata. On the other hand, Google Analytics is a free web analytics service offered by Google that helps you track your SEO performance. It gives you a decent idea about how many visitors are visiting your website, how much time they spend on your website, and what source these visitors are coming from (search engine results, social media, paid ads, etc.). Google Analytics deals with SEO analytics rather than the search engine optimization process in itself.
How Google Analytics can help in measuring ROI
What is the primary purpose of all social media marketing, paid ad campaigns, and other digital marketing channels? The answer is relatively straightforward. The purpose of all the digital marketing methods is to drive more traffic to your website, improve your visibility and make people purchase your products or services. Therefore, your website is the center of your digital presence as all the marketing channels direct the user to your website. So if you want to determine the effectiveness of your marketing campaigns, SEO, and other types of promotions, you must analyze the performance of your website. There is no better way to analyze the performance of your website (hence the digital marketing campaigns and SEO) than to use Google Analytics. Now that we have discussed all the major topics relevant to our discussion. Let us talk about some of the latest SEO hacks in 2021 and how Google Analytics can help in measuring ROI.
1. Sync your Google Analytics with search console:
If you take anything from this whole blog, it is to connect Google Analytics to the Google search console. Google Analytics synced with Google search console give your a complete picture of your SEO performance. Using synced Google Analytics and Google search console enables you to recognize flaws and detect opportunities for improvement. With this knowledge, you can create much more customized campaigns in the future that boost your ranking and bring in more traffic.
2. Start SEO campaign by setting up Google Analytics goals:
Before starting any online campaign, you must begin by setting up Google Analytics goals and create corresponding conversion pages. One of the biggest mistakes people make while tracking their SEO performance is to focus on the quantity of the visitors rather than the quality. Always remember that the quality of your visitors is more important than the quantity. Goals help you refine your traffic and find high-quality leads.
3. Use segments and filters:
When using Google Analytics, you must never forget to use segments and filters to eliminate spam traffic and ensure accurate analyses. Segments and filters help you remove the spam that could affect your reports. Segments also enable you to segregate specific visitors from the entire set of visitors. For example, for your whole user base, one segment could be visitors from organic traffic.
4. Focus on top-performing content:
Focusing on top-performing content is essential for the effectiveness and engagement of specific pages. With the help of Google Analytics, you can follow pageviews, the on-site time, and track the links that are getting the maximum number of clicks. This can help you understand how compelling content on different pages is and what you can do to optimize them. #1 SEO company in Kolkata can allow you to use all these tools for maximum impact and optimization.
5. Use the content drill-down reports:
One of the most helpful performance measuring tools is content drill-down. Content drill-down reports enable you to break down your non-sales page impressions and clicks conveniently. This Google Analytics tool is mainly used to track blog pages in order to observe what kind of topics are trending so that we can future optimize them by including FAQs and high-value lead magnets.
6. Add annotations to add context and track content updates:
Google Analytics annotations enable you to take short notes that you can add to dates within your reports and follow content updates. They help track spikes and tips in the website traffic. So as you Google Analytics, you can understand what was happening on a particular day. The annotations also help you determine the impact of your implemented metrics.
7. Use the multi-channel f unnel report:
One of the most critical goals of any SEO campaign is to gain more and more conversions. When a conversion happens, it is the step just before the conversion that gets all the credit for the conversion. In reality, the last step is not solely responsible for the conversion. It is the combination of all the traffic channels that led your customer to take the desired action. A multi-channel funnel report check all the assisted conversions gives you an idea about the correspondence of traffic channels and activities and helps you measure the total effectiveness of your SEO strategy.
8. Tracking keyword in Google Analytics:
Google Analytics does not give you any keywords which you can use to improve the ranking of your website. So finding the right keyword for your website could be challenging. Although it does not provide you with exact keywords, that does not mean that you cannot find the right keywords using Google Analytics. You can find the track the performance of all the pages that are receiving maximum attention. By analyzing the most-visited pages, you can get a fair idea about which keywords work the best.
9. Use referral reports:
Referral reports on Google Analytics give you specifics about other websites that divert traffic to your website. These reports help you find the most lucrative and meaningful links and websites that can enhance your SEO strategies. Referral reports can also help you expand the influence of your content by helping you connect to the most relevant blogger and reporters.
10. Embrace Google’s perception:
You can create better SEO strategies and improve your visibility by observing your industry through Google’s lens. What we mean by that is to analyze the top performs in your sector and embrace the methods they are using. This is a sure way to boost your position. You can even outgrow your competition with the help of local SEO services in
Kolkata.