As one of the leading digital marketing companies in Kolkata, we have seen businesses invest numerous hours in digital marketing but still not get the desired results. Some of these businesses even have elaborate marketing strategies, yet they fail to monetize them because of the lack of fundamentals.
We think that one of the most important digital marketing platforms (often overlooked) is Google Business Profile. It has tremendous marketing potential because before making important purchase decisions, a potential consumer does a comprehensive Google search as one first things. The ability of Google Business Profile to include the data acquired from search results in marketing initiatives can massively enhance your marketing strategy and get you the desired results.
Here are some of the Google Business Profile trends that you should look out for in 2022
Click and Collect
The concept of “Click & Collect” is centered on the user’s activity of clicking, purchasing, and promptly picking up the desired product and services from the business.
“Click & Collect” may swiftly be adapted by numerous other industries, including the Home sector and customized distributions, even though, at first, it appears to be a feature targeted explicitly at the hotel and restaurant industry.
Affordability Or Accessible Locations
Google has long permitted businesses to specify whether their facilities are wheelchair or carriage friendly; however, initially, the Google windows would not display this detail.
But now that Google Maps customers may select the “Accessible locations” capability in their settings menu to emphasize businesses with such availability in their searches from the Google map or Business Profile, Google has increased the exposure of this sort of institution. Users may easily locate businesses in this way, including ones with accessible chairs, restrooms, and even parking lots.
Secondary Hours
Due to secondary hours, Google Business Profile listings owners may specify their hours connected with certain services and activities. Therefore, you can use this feature to display the various schedules for each of your services. In this approach, Google explains to the user when and why to visit a particular place at a glance.
Google Posts
Google post is the feature that exemplifies the evolution of Google Business Profile. It has become more visual like other social media sites, and its implications for digital marketing are massive. You can post images, videos, and banners on your Google Business Profile and let your customer know about different offers, deals, and promotions from their search results only. The google post feature also helps you increase your ranking.
Now Google Business Profile has become the most extensive online channel for getting more customer exposure, increasing your sales, enhancing your visibility and reach, and making your business well-known. All the features and functionality on Google Business Profile can exponentially increase your chances of gaining more customers and increasing your sales IRL. To efficiently maximize your digital presence, ensure all of your content is accurate, that your Google profile is routinely updated, and that you remain abreast of GBP’s most recent changes. You can hire Esspesoft, the best digital marketing company in Kolkata, to help you take full advantage of your Google Business Profile.