Increasing organic traffic is considered to be one of the most important objectives for an online store. Why wouldn’t it be an objective? organic traffic drives more than 50% of all websites and 40% of online revenue.
The interesting part lies in generating organic traffic at a lower cost than it is at a paid search.
Esspesoft, the best digital marketing company discusses the points through which e-commerce SEO can drive organic traffic.
What is organic traffic?
The best SEO agency in Kolkata says: organic traffic is those that appear on your website through unpaid or organic search results. Organic traffic is the opposite of traffic generated through paid sources. Have you heard of search engine marketing on Google?
Organic traffic visitors stumble upon the website by searching for specific keywords. That’s how a visitor finds your website on the lists made by Google or Bing.
The first ranked page gets the 30% of the organic traffic, the second page gets 17% and the third gets 12%.
5 ways of gaining organic traffic
1. Invest in good quality content
As a business owner, one must focus and invest in good and well quality content. That includes images with high resolution so that every detail can be seen by the customers or audience. The same goes for video contents
For content like writing or talking about the product or service, one has to do research on the feedback and queries of the audience. Also on the company and their product details.
2. Strengthen your SEO game
Make the SEO game your first priority, there are many thighs that are interlinked with SEO.
- Structuring data to make it more readable.
- The use of the right keywords is very essential
- Optimization of the description and meta titles.
- Optimization of images for SEO.
3. Increase the number of landing page
Increasing the number of pages is also a way of bringing organic traffic. Companies that increase their landing pages also see an increase in leads. Landing pages offer an opportunity in order to include more content regarding a product or maybe a category. Give your audience special offers with a call-to-action after creating more landing pages.
4. Implement long-tail keywords
Keywords and long-tail keywords are different and they play different roles. Long-tail keywords are hard to fit in a blog, but if you can with your writing creativity then you will drive enough organic traffic. It may happen that your organic traffic on long-tail keywords will not get high, but remember that it has a high quality. People searching with long tail keywords are actually looking for specific stuff.
5. Create product descriptions
How would you feel if the map you have been given to head somewhere is not detailed? Well, the exact feeling comes to customers when they are looking at your products with no details about them. They immediately ignore and move on. Don’t lose that chance, rather portray your product with honesty. A clear picture of your product is super beneficial for you. It has been proven.
Conclusion
There you go with the 5 ways of “how to bring organic traffic through e-commerce SEO”. this blog may sound interesting but when the time arrives for practical action, professionals are needed. Hence the best e-commerce SEO in Kolkata, Esspesoft.