We know that internal linking is an essential strategic element for both SEO and user experience. Internal link forms links that enable both users and search engine crawlers to have better navigation and understand a site’s content. leading SEO Company in Kolkata helps in understanding the importance of internal linking.
Despite this topic being highly popular, many SEOs and content marketers stay one-dimensional with internal linking practices. That is how they’ll scan the copy of a new post or a page to find keyword-relevant opportunities. It helps them to add internal links. While the exercise still got merit, there’s a lot that gets left still on the table.
This blog by the leading SEO Company in Kolkata will help you through 4 effective internal linking strategies in order get your SEO improved.
Let’s begin!
4 Effective Internal Linking Strategies
This section, by a leading SEO Company in Kolkata will give you insight into improving your ranks with the help of SEO.
On-page Anchor Linking
When we talk about internal linking in the conventional sense, we think about hyperlinks that are connected to two separate pages. But the primary effective strategy that allows to pick up traction over the years is using anchor links or internal jump links along with single page content.
The most general example of this is to use a table of contents in order to contour the page’s content, especially in the case of “deep” content. Once done right, these links can help users navigate a page more smoothly.
Rebuild the Broken Links
Broken links are an obvious occurrence across almost any type of site. But for massive sites containing hundreds and thousands of web pages, broken internal links are more frequent than ever. The outcome usually results in error pages, creating a dead-end street for search engines. In fact, in some cases, your users try clicking a broken link it will show an error as well. Broken links can also cause orphan pages or pages that Googlebot can’t detect or access.
leading SEO Company in Kolkata recommends monitoring 404 errors through Google Search Console, helping you pinpoint potentially broken links. While in GSC, this feature can be found under Index > Coverage.
Pointing Links for High-Value Pages
Your target value pages are generally high-priority for SEO. It’s only natural that we prioritize internally linking to these pages more frequently than others.
Being confident about your top pages might be a no-brainer, especially if you have simple site anatomy. But to identify these pages, start by looking at GSC to see which URLs are generating the most impressions and clicks. This leads you to a general understanding of your website’s top SEO performers.
Updating Internal Links on Old Pages
It is easy to forget about the content that was published years ago. But at times, these old pages are excellent sources in order to build links for high-priority internal pages or new content.
Going through the previous scenario above using advanced search operators in Google, you will be able to dig up old content based on specific topics or keywords. An instance by the leading SEO Company in Kolkata, we want to find an old article on the site that specifically uses the copy “pregnancy symptoms” ( future link’s anchor text.) We can help the article get modified with our advanced search operator.
Conclusion
There you go with 4 Effective Internal Linking Strategies to Improve Your SEO, by the leading SEO Company in Kolkata.
If the blog did not give you enough to water your curiosity, visit our website www.esspesoft.com . We are ready for 2023!