Stuck with poor quality content? Do not know how to improve the quality of your contents?
Let’s check out some of the factors responsible for good quality content
Before analyzing the reasons behind the poor quality of your content you need to know what role good content plays in digital marketing. It doesn’t matter if it is a web app or an ecommerce site good quality content plays significant role. Starting from indexing it to top to writing error free attractive content that can reach to numerous audience, we being a web designing company in Kolkata would share some of our expertise knowledge about good quality content from our rich experience in digital marketing.
- Exclusive content creation training– Most of the digital marketing agencies or content publishing focuses on CMS and its technical handling. However, besides providing training to handle CMS companies should also focus on providing training to creators on other aspects such SEO, page accessibility, content structure, writing engaging titles and copies and many more.
- Providing well-structured feedback– Content creators who are responsible for the text part of the contents are mostly professional content writers. Unlike every other writer, if they are been provided with unnecessary feedbacks rather than an on-point feedback then they will be de-motivated and hence the quality of the content will gradually start to decline.Try to provide feedback on the actual areas of improvement rather than including unnecessary improvement suggestions. The writers can also hold accountable if the feedback system is on-point and quality of writing can be significantly improved.
- Daily review of the contents– Keeping the content up to date is very important and the only way to do that is by reviewing it daily. However, to achieve that one need to develop governance which should motivate content creators to review the pages of which they are responsible. To implement this, one might establish certain policies such as writers should fulfill certain conditions otherwise the content will be archived.These conditions need to be set as per requirements. Some might need to get certain number of views or to rank top in search engines, and if these conditions are not fulfilled then the page might be removed from navigation search. By doing this the content creators will keep the pages up to date by daily reviewing the pages.
We with our expertise knowledge and rich experience as one of the best web designing company in Kolkata shared some of the tips and trick that we use in our daily operations to ensure the good quality of the contents. More than the web development, designing of web pages, use of graphics, and many other factors have very negligible contribution to the marketing part compared to the content of the web pages.
Content of the pages ensures how effective the marketing is thus, making sure the content is of good quality should be a top most priority for digital marketing. Creating a content creator’s dashboard to display the performance of the pages can effectively help in reviewing the performance of the content and you can also highlight the pages with poor performance and ask creators to improve its quality.
We can also flag the pages with poor performance on the dashboard to get an overall idea of finding a common factor for the poor quality and hence improving. However, these solutions to poor quality content is not comprehensive rather gives a framework on the areas of improvements.