The user experience plays a vital role in ensuring the success of a mobile app. But do you know how you can figure out what’s causing a negative user experience? The answer to this is analysing user behaviour and engagement. As an experienced mobile app development company in Kolkata, we are going to explore strategies to track user behaviour and engagement for mobile app analytics in this blog.
What is mobile app analytics?
Mobile app analytics is the process of analysing user interaction with the mobile app in terms of behaviour and engagement analysis. It helps in assessing areas for improvement to deliver a smooth user experience.
Various aspects need to be analysed, such as taps, swipes, search queries, time spent, and many others. For instance, an e-commerce app will require analysis of purchases, item reviews, or a choice of payment options. Similarly, a learning app will require analysis of lesson completions, test scores, or progress sharing. Thus, interactions that need to be analysed depend on the type of mobile app, and for every mobile app, developers need to search for meaningful interactions that influence user behaviour.
Different types of mobile app analytics tools
There are various tools available that can be used for analysing meaningful user interaction. We, as a mobile app development company in Kolkata, use the following tools in our approach to analysing user behaviour:
Heatmap tools: These tools help to analyse user interactions such as taps and swipes, and these tools are in the form of a visual representation of the data on your app’s interface. This is useful in understanding user interaction with UI elements such as buttons, menus, and images.
Session replays: This type of tool helps developers analyse user activity as it records session replays of every action of users on the mobile app. By doing so, developers can debug issues and also examine the flow of user sessions.
Conversion funnels: These tools give information about the different behaviours of users responsible for fulfilling the goal of the mobile app. This can be information related to purchases, registration, payment gateways, and many others. It gives developers information such as why users are abandoning the mobile app and ways to fix the problem.
Surveys: This is not technically a tool but rather a process that can be conducted with the help of many tools. Surveys can give developers information about users’ choices by asking them directly through questionnaires or interviews to gain a better understanding of the needs and demands of users.
Steps to analyse mobile app user behaviour
From our experience as a mobile app development company in Kolkata, we are going to share some insights on the process of analysing mobile app user behaviour.
Set your goals
A mobile app has a lot of things that need to be analysed or are not worth tracking, so developers need to set goals for the important areas that need to be analysed. The answers to several questions are clear, such as: What are the goals of your mobile apps? Who are the users? What are the features? Which features are most useful? These questions can give you a better idea of the probable areas for improvement.
Understanding the functioning of the mobile app
It is very important to understand how your mobile app interacts with users. Understanding the functioning of the mobile app can contribute to assessing the strengths and weaknesses of your mobile app. It will help you understand the user journey on your mobile app, which will give you insights into how users navigate through different pages and screens, at what point they drop off, or at what point they convert. It is also recommended to use event tracking to monitor specific actions or interactions in the journey of each user.
Identify metrics to track
From our experience as a mobile app development company in Kolkata, we find these metrics to be the most important:
User demographics: age, gender, location, device type, etc.
App usage metrics: number of sessions, time spent, screens viewed, session duration, etc.
Conversion metrics: in-app purchases, sign-ups, subscriptions, etc.
Retention metrics: active users on a daily, weekly, and monthly basis, churn rates, etc.
Engagement metrics: click-through rates (CTRs), average revenue per user (ARPU), social shares, etc.
Using analytics tools
It is important to get help from different analytics tools such as Google Analytics, Firebase Analytics, and Mixpanel, or you can also get help from custom analytics solutions depending on acquiring specific data for analysis. This can help you ensure proper instrumentation to track relevant user interactions.
Monitor user retention
This will provide you with information on how many users continue to use the app or stay engaged with it after downloading. Thus, it is necessary to group users who have downloaded the mobile app within the same period and keep track of their behaviour over time. This will give you insights into how different groups of users interact with your app based on the time they first acquired it. You can use these insights to take measurable actions based on the factors that contributed to the success or failure of different groups.
Collect feedback
Feedback is a great way to understand the struggles of users on your mobile app. You can collect user feedback through surveys, in-app feedback forms, app store reviews, and social media channels. Upon collecting this qualitative data, you can take relevant and measurable actions to mitigate users’ problems on your mobile app.
Esspesoft is the best mobile app development company in Kolkata, providing seamless mobile app development services for more than five years. Our services are driven by our passion for innovation and commitment to excellence. We are experts in crafting seamless mobile app development solutions that can cater to your specific business requirements. Our team of talented mobile app developers, from concept to deployment, can deliver solutions with the use of cutting-edge technologies that can empower businesses to thrive in the digital age. Our team collaborates closely with clients, like strategic partners, to create strategies and transform ideas into high-performing mobile apps. With us, you can expect full transparency in communication, support, and guidance throughout and after the mobile app development life cycle. Visit our website, contact us, let us know your requirements, and give a kick-start to your business’s digital journey.