In today’s digital landscape, it is more convenient to aim for engagement than beautification because the attention span of people is getting shorter amid a busy lifestyle. If your website fails to grab the attention of users, then it will receive low engagement, resulting in a high bounce rate and lower ranking. Thus, from our experience as a website design and development company in Kolkata, we are going to explore some of the content strategies and personalisation that can help your website receive high engagement.
Why is personalisation important for your website?
In our journey of providing seamless website design services in Kolkata, we have seen personalisation benefit businesses in many ways, which are:
Improved Engagement: Content that is personalised or tailored to the interests of users gets prioritised by both users and search engines, as users will spend more time with the content, which will increase engagement with your website and simultaneously improve your website’s ranking.
Improved conversion rates: When your website’s ranking increases, users can easily find it in the search engine results pages (SERPs). This will increase website traffic, which means there is scope for improving conversion rates.
Enhanced brand personality: personalised content will say a lot about your brand’s profile, which will contribute a lot to gaining the trust and loyalty of your customers.
Staying connected with customers: It will also help you stay connected with your customers by understanding the changing trends in their needs and preferences.
A data-driven approach to personalisation
The best way to personalise your website’s content is through a data-driven approach so that, as a developer, you can implement things that are preferred by your customers. From our experience as a website design and development company in Kolkata, we find using this data to be the most important.
User Behaviour: It is important to keep track of how users navigate and interact with your website, which pages view more, and other related analytics.
Demographics: The data related to demographics can help you know the information related to a user’s access location, gender, or age, so you can plan your content to appeal to that user base only.
Purchase History: Analytics related to purchasing history can help in providing relevant content recommendations to users.
Campaign Engagement: Analysing user interaction with the campaign can help in identifying the success of your campaign and can open the scope for improvement in the future.
Content personalisation techniques for your website
From our experience as the finest website design and development company in Kolkata, our developers use the following techniques for strategizing the contents of websites:
Dynamic content
The dynamic content strategy recommends content as per the user’s location by using data sources such as the IP address of the user to get information about the user’s location. Website personalisation tools use this data to recommend content to users that is relevant to their specific location, such as information about local stores, popular products, local events, or present content as per regional language.
Personalised Calls to Action (CTAs)
Using personalised CTAs can be very useful, especially in attracting new visitors and returning visitors. Using CTA buttons such as “Learn more,” “Get Started,” or “Download Our Guide” to attract new visitors and inform them about your brand. Further CTAs such as “Add to Cart,” “Buy Now,” or “Subscribe to Our Newsletter” can be helpful to attract returning visitors.
Content/Product Recommendation
Using personalisation tools to analyse users’s data, such as their browsing history or past purchases, can be instrumental in recommending content that meets their needs and preferences. This will help increase engagement on your website and potentially increase your sales.
Content Marketing
Content marketing is another content strategy that can be used in your personalisation efforts. Many strategies can be used, such as curating blog posts, articles, or videos, and with this, you can keep your audience engaged and make them keep coming back to your website. It is also important to prioritise social media interaction to understand the preferences of your targeted user base. Better content marketing targets audiences based on segmentation, which involves grouping visitors with similar interests and tailoring content specifically appealing to them.
Esspesoft is the best website design and development company in Kolkata, providing seamless website design and development solutions for more than five years. We have the best website designers in Kolkata who can cater to your unique requirements and implement them successfully in their website development approaches. Our solutions are customised and tailored to your needs and preferences. With us, you can expect full transparency in communication, support, and guidance throughout and after the development life cycle. For more information, visit our website and contact us.