Schema markup is an effective SEO strategy to boost your website’s ranking in the search engine results pages (SERPs). If you are a business owner and you have already developed a stunning website but can’t improve its ranking on SERPs, then this blog is for you. Being the best SEO Company in Kolkata, in this blog we would like to provide some insights on how to use structured data (schema markup) to enhance online visibility.
What is Schema Markup?
A form of code or structured data used in a website page to represent useful and basic information with a motive to help search engines recognise your website and rank it on the SERPs. It helps search engines evaluate the elements in your website within the context of their usefulness and relevancy. It works by using a standardised vocabulary of tags or microdata in the HTML. These tags are used to determine elements on your websites, such as products, reviews, events, organisations, and many others. These tags help search engines index your website in the SERPs.
Three types of Schema encoding
Schema encoding refers to the process by which schema markup is implemented in the website’s HTML code. It helps search engines assess relevant information on the website’s content and index it according to the SERPs. There are three types of schema encoding, which are:
RDFa: RDFa, which stands for “Resource Descriptive Framework in Attributes,” is an extension of HTML5. With the help of HTML tag attributes, it supports linked data that allows you to describe user-visible content the way you want. It is compatible with content based on HTML, XHTML, and XML.
Microdata: Mcirodata also uses HTML tag attributes to highlight the descriptions that you think will be relevant for the search engine to recognise. It has different attributes from RDFa and is commonly used for the page body.
JSON-LD: JSON-LD, which stands for JavaScript Object Notion for Linked Objects, is the most popular of the three schema encoding processes. It is embedded directly in a <script> tag within the page’s head and body and specifies the vocabulary through the use of attributes.
Importance of Schema Markup in SEO
We here at Esspesoft, being the best SEO Company in Kolkata, prioritise schema markup in our SEO practices. However, schema markup is not the only ranking factor; rather, it plays a pivotal role by allowing search engines to recognise pages through the use of tags and data structures. With the help of Schema, search engines like Google can easily recognise your website’s content based on the tags, resulting in a more descriptive search result on SERPs.
One of the biggest advantages of having properly structured data is that it largely increases your website’s online visibility. Properly structured data markup can boost your snippets. It not only makes the results more visually appealing to the users but also provides valuable insights categorically.
How does Schema Markup help increase ranking?
Schema markup does not have any direct impact on ranking; rather, it increases your website’s online visibility. However, that does not justify neglecting schema markup, as it allows your website to have properly structured web pages in the form of rich snippets. Rich snippets help your website become more noticeable in the SERPs and positively influence click-through rates.
Schema markup may not be a direct ranking factor, but it is valuable as it helps increase website traffic. Organic website traffic is always an asset for a website and the most valuable ROI in SEO, as it contributes a lot to lead generation.
Esspesoft is the best SEO agency in Kolkata, providing affordable and efficient SEO solutions and helping businesses fulfil their business goals through SEO marketing. It is not always possible to invest in traditional or other means of digital marketing for small businesses, for which we aim to provide affordable SEO solutions in Kolkata. We are not just a team of professionals; rather, we are your strategic partner. In our SEO campaigns, we talk with businesses about the marketing elements that need to be incorporated into the SEO strategies so that they can target specific customer segments relevant to the business. Other than that, we also provide good support and guidance throughout and after the SEO campaign. Check out our website and contact us for information.