SEO has emerged as one of the best marketing strategies that can be used by small businesses or start-ups to boost their online presence. It helps in creating positive brand awareness overall contributing to building trust and increasing customer reliability. However, the usefulness of SEO is not only limited to marketing but also is open to many applications for business growth. We being one of the finest SEO service providers in Kolkata would like to share some insights on the usefulness of SEO in building E-A-T or Expertise, Authoritativeness, and Trustworthiness through effective SEO strategies.
What is E-A-T and why is it important for SEO?
E-A-T is a concept that stands for Expertise, Authoritativeness, and Trustworthiness, which evaluates the quality of your website and its content. Google updates its algorithms and guidelines on SEO frequently. Now Google is very strict on the quality of content used in websites and depending on this, it ranks a website on the search engine results pages (SERPs). Thus, a website with a high level of E-A-T holds the chance for better ranking on SERPs.
Esspesoft being one of the best SEO Companies in Kolkata always ensures to implement better E-A-T in the website through effective content planning. Check out below how we maintain E-A-T in our content strategies for SEO.
Expertise
It refers to the level of high-quality information on the content on your website. Google always prioritizes websites with good information to rank higher on the SERPs. We here at Esspesoft, the best SEO company in Kolkata, have the best content creators who can efficiently maintain a level of expertise within the content. Our content creator always considers:
- Creating informational and high-quality content relevant to the industry of your business
- Writing and publishing several content types such as blog posts, articles, press releases, and other types of content with researched keywords that display expertise and knowledge.
- We always ensure that the content is reliable, accurate, and up-to-date
Authoritativeness
This refers to the capability of the content to influence others in a sense to gain authority over the particular industry and niche of your business. This is helpful for businesses to mitigate challenges that are faced due to the high level of competition in the particular industry of your business. We always consider:
- Building trust and relations with industry leaders or influencers of your industry
- Getting backlinks from relevant and high-quality websites that are can generate good leads
- Publishing well-researched and cited content from legitimate sources that are relevant to your industry or niche
Trustworthiness
This refers to building a level of trust within the users or consumers by creating high-quality content. This helps in promoting positive brand personalities within the consumers which can increase the trust and reliability of the consumers. To create trustworthiness among customers we consider:
- Creating clear and easy-to-read engaging content that can inform users appropriately about your business
- Outlining an easy-to-understand privacy policy on data collection
- Ensuring the security of the website
- Building a positive brand reputation by understanding users’ needs from the comments and feedback and at the same solving any kind of problems, issues, or concerns that they might have encountered.
Esspesoft is the best SEO service provider in Kolkata, providing quality ROI-focused SEO solutions at affordable prices. We are a team of the best SEO experts and content creators who initiate any SEO projects by becoming your strategic partner. We understand and gather as much information related to your business or industry and implement strategies that suit best for your website to rank higher in SERPs. We are transparent in maintaining good commutation, sharing results and daily reports, and providing support and guidance, to our clients. Visit our website and contact us for more information.