The introduction of featured snippets has marked a revolution in the world of SEO. Position zero results are the first results that appear on the search engine results pages (SERPs) within the organic listings. Zero position helps increase traffic on your website significantly. But the main challenge here for SEO experts and marketers is attaining the zero position. Esspesoft is the best SEO Company in Kolkata, with expertise in driving efficient SEO campaigns that deliver results. In this blog, we will explore some insights on strategies for securing position zero.
Key takeaways for zero position optimisation
- The click-through rate of zero-position featured snippets is 35.1%
- The click-through rate of position one is 28.5% when the featured snippet is not displayed at position zero
- Updating featured snippets content from the existing featured snippets is very important
- Position zero optimisation is helpful for all kinds of pages such as content, about pages, landing pages, etc.
- Some of the best practices for zero-position optimisation include using relevant keyword opportunities and creating a “snippet-ready” page structure with succinct definitions and question-style headings.
Different Types of Google Zero Position
Feature snippets: This is the most common type that is being targeted by most businesses as it shows an extract from a website relevant to the search. Some of the best practices for featured snippet optimisation are keyword optimisation, answering questions that are commonly asked, gaining backlinks and many more.
Knowledge panel: Google shows an informational section in the first result related to a knowledge-based search intent. The information is fact related and Google mostly shows Wikipedia results or sometimes other relevant results that are included in Google’s knowledge graph. As a top SEO company in Kolkata, we recommend creating a Wikipedia page for your brand for a good gateway in the knowledge graph
Top stories: Google displays the ‘Top Stories’ SERR feature if the search query is news-related. Google shows mostly original news articles in this section. So the best way to be featured in this section is by posting an original news article with relevant keywords and rich headlines related to your business or industry.
Images: Google also shows an image box in the SERP at zero position if the search query has any visual intent. Thus it is recommended to create original images for your article or blog post to get featured in this section. Using alt tags for image labelling or optimising alt tags with keywords are among some other best practices.
Videos: Like images, if the search query is about searching any video, then Google shows videos in zero position. Make the video a prominent element by creating a separate public page. Using an appropriate HTML tag and submitting a video site map are among some of the best practices.
Practices and strategies for achieving zero position ranking
From our experience in providing the best SEO services in Kolkata for the last five years, we find targeting for zero position by using feature snippets is the most efficient one. Feature snippets go along with any businesses and industries and it offers a wide range of options to choose from. Various types of feature snippets can be used such as extracts, numbering, bullet points, tables and many others. Aiming for the zero position is like achieving the utmost success through your SEO strategies. Thus we would like to share some insights on the best practices and strategies for achieving zero ranking.
- Writing the feature snippets is not enough to achieve zero ranking rather understanding the opportunity is the way to do it. It is better to map out the opportunities and position your business for Google Maps as feature snippets are different from SERPs.
- Other than this it is better to do a little research on the trending industry terms and topics that are relevant to the business of your website, especially in the context where clear answers to FAQs are required.
- Keyword research is always important to achieve and maintain a zero position. The intent of this keyword research should be different as it should aim to find question-oriented or list or table-related keywords that are relevant to your website’s business and industry. This should be done frequently as today your content might be there on zero ranking but tomorrow may not.
- Taking of Google Search console is another way to achieve zero position by analysing the CTR data with keywords of your existing or targeted feature snippets.
Esspesoft is the best SEO Company in Kolkata providing quality and affordable SEO services for more than five years. Our team of best content marketers and SEO experts are dedicated and experienced professionals focused on delivering the best SEO solutions. We know how to turn your business into a brand through the best SEO services. Let us know your expectations and business goals and we will help you elevate your online presence by becoming your strategic partner and planning the whole campaign together. There are many SEO company that promises good results in less time which we don’t do, we know SEO takes time and hence initiate the best strategy and keep you updated daily. Check out our website and contact us for more information.