Social media is one of the most powerful extensions of the internet so far. In 2018 it was estimated that 2.65 billion people were using social media worldwide. . The number is expected to reach almost 3.1 billion in 2021. You can imagine the connecting power of social media from these numbers. Also, it has become an integral part of human life. Because of this, it has enormous potential and attributes of being a potent marketing tool.
Some of the advantages of social media marketing are:
- ● Enormous brand awareness potential.
- ● Can increase your revenue drastically.
- ● Two-way connection with a vast customer base.
- ● Targeting a specific category of audience.
- ● Easy accessibility.
- ● Better customer satisfaction.
- ● Instant reply and feedback.
- ● Cost efficiency and much more.
But to grow successfully as a business on any social media platform, you must create content based on your audience’s taste. This is where leads come in! Your leads are potential customers or prospects that show interest in your business. The more quality content you create, the more leads you have, the more successful you are. Now the question arises, how can you get more leads on social media?
To answer that question, we have put together a list of steps any business, entrepreneur, or firm can implement to generate more social media leads, hence increasing their revenue.
Find Where Your Ideal Customers Are
Different people use different social media platforms based on their needs. Take LinkedIn, for example; LinkedIn is specifically designed for business and professionals. It’s a powerful tool for prospecting and recruiting. Similarly, other platforms (like Instagram or Facebook) are suitable for other marketing activities. You have to know what suits your needs, e.g., if you are a photographer and are looking for recognition, you might want to choose Instagram, or if you have a brand and want to promote it, then Facebook would be the most appropriate choice.
Establish Goals
To be successful on social media, you must establish goals. Goals will help you be specific about what you want and what kind of audience you want to target. This will help you to create efficient strategies. If you get off the line sometimes, goals always help you get back on the path and help you create an action plan for immediate effect. For example, if your goal is to generate more leads, you might want to figure out which matrices line up with your goal; Is it the likes? Is it the comments? Or followers? After you figure this out, you can implement an action plan accordingly to achieve your goals.
Make a commitment
Social media is like a seedling; you have to water it, keep it warm, put it in the right kind of soil. Simply be committed to it. Only if you are committed to it will you have the fruits. If you are not patient and preserved enough, the seedling would die, and you would get nothing except disappointment. In the same way, you have to nurture your social media profile. Posting relevant and quality content grabs the attention of your audience.
Run contests
One of the best things you can do to generate more leads is to give your fans and followers a reason to share your content. However, if you run a contest, the prize has to be valuable enough to grab the interest of folks and specifically those related to your niche. You have to set up a contest so that people have to share their information with you and share your post with their friends and followers. This would undoubtedly help you to get a lot of leads.
Live video sessions, Q and A sessions, and webinars
Another powerful way to get loads of leads on social media is to have Live video sessions where you direct your viewers to some offers, giveaways and then ask them to sign up to be eligible. You can give away some of your products or discount coupons for this purpose. Holding Q and A sessions will not only help you generate leads but also make your audience feel that you are accommodating, which will, in turn, help your business grow. Remember to reply to every question simply and comprehensively. The webinar is yet another powerful tool to utilize. It helps you engage a lot of people once and thus helps you grow awareness about your business.
Use tools and hire professionals.
This is so far the most powerful way which you can implement. If maintaining your social profile has been overwhelming, and you cannot find much audience, you can use social media marketing tools to give yourself a boost. Tools like Buffer, Socedo, Canva, etc., provide outstanding results with a small fee. Now, if you are pretty serious about getting ahead of the game and being the best, you can hire a social media marketing firm to do the job for you. They know what they are doing, and they have the best strategies that would take your marketing to another level. You’d certainly have to pay a small amount for all this, but the return would be a hundred folds the investment.