Improving Customer Convenience and Satisfaction with E-Commerce Development

E-commerce is among the emerging business opportunities that are constantly growing and evolving. It has revolutionised the shopping experience globally with its convenience. It has many advantages compared to shopping from physical stores, and the only disadvantage is that shoppers cannot try out or check the products with their hands. However, with the introduction of augmented reality (AR) and virtual reality (VR), it is possible to visualise products better, but still, one cannot touch the products before buying. Thus, the e-commerce business depends a lot on trust and loyalty. We, being one of the best e-commerce development companies in Kolkata, would like to share some insights on different ways to improve the customer experience through your e-commerce website.

Offering a personalised experience

From our experience as an e-commerce development company in Kolkata, the best way to gain customers’ attention and trust is by offering them a personalised shopping experience. If customers feel satisfied with their shopping experience, such as if they find products easily or get product recommendations as per their interests or past purchases, then they will keep coming back to your website. This will not only build customer trust and loyalty but also contribute a lot to your business’s growth. To know about the needs and demands of the customers, it is better to take their feedback into account, and the basic thing involved in feedback collection is to set up a smooth process for users to submit feedback.

User-friendly web design

Customers will first visit a website that looks good. But looks don’t matter if there is no functionality. Thus, for an e-commerce developer, it is important to prioritise both UI and UX for delivering a smooth customer experience. One can attract many customers with a beautiful and appealing web design, but if customers face problems with the transaction or receive the wrong products, then they will never come back to that website. As mentioned before, the e-commerce business depends a lot on the trust and loyalty of customers. Some of the key considerations in delivering a user-friendly web design are creating an intuitive navigation system, making the website mobile-responsive, optimising page load speed, simplifying the checkout process, allowing many payment options, and many others.

Using a live chat widget

This is another way to deliver a personalised shopping experience to users. Integrating a live chat widget can enhance the experience of customers with its real-time communication capability. It can help solve the problems of customers in real-time or take quick feedback from customers overall, delivering an interactive shopping experience to the customers.

Using modern technologies

Virtual reality (VR) and augmented reality (AR) are making their way into the e-commerce industry very efficiently. VR and AR enhance product visualisations for customers by providing them with a life-like experience to visualise products so that customers can choose the appropriate products they are searching for. It enhances their overall experience in choosing the right product, which helps build customer trust and loyalty.

Make support tasks automated and active.

Making the support task automated can make the job of your support team a lot easier. On the other hand, users can find a personalised way to address specific problems and get solutions or support from the relevant support team. One can also set up workflows to assign conversations to specific teams, tag conversations based on specific triggers, move emails to custom folders, and many others. Thus, automation allows quick interactions with customers overall, delivering an improved experience for customers as well as streamlining the process for your team.

Ensuring security

We, as an e-commerce development company in Kolkata, know the importance of security in an e-commerce website. It is a challenge for many e-commerce developers to integrate a robust security system. E-commerce websites collect various sensitive information from users, and it is not a legal obligation but rather a social responsibility for businesses to ensure security.

Esspesoft is the best e-commerce website development company in Kolkata, focused on providing the best e-commerce solutions for businesses to grow. Our best developers always make sure that you, as a client, are satisfied with our services. We become your strategic partner in planning and strategizing the whole process of development, considering your business requirements. We invest a lot of time in researching your business’s industry and customer base so that we can deliver the best-personalised experience to customers. Check out our website and contact us for more information.