Marketing analytics tools provide data-driven information through which one can make informed decisions. With marketing analytics tools, it is possible to achieve higher efficiency in every campaign.
It provides real-time monitoring of performance and helps participants participate in better customer engagement. Marketers with analytics tools can track records over time and measure the effectiveness of strategies to make a long-term impact on the business.
Esspesoft, with its rich experience in providing measurable SEO services in Kolkata for more than five years, knows exactly what marketing analytics tools to use in what situation.
Take a look at the top 5 marketing analytics tools to track and revamp your strategy in 2024.
- Semrush
- Best for keyword research, SEO, content marketing, and backlink analysis
- It has all-in-one marketing for PPC, SEO, and social media
- This tool performs well with Google Analytics, Google Ads, Google Search Console, social media platforms, WordPress, Zaiper, and Trello
- Google Analytics
- It is useful for tracking the data on your website and apps
- Best for analysing user behaviour and conversion metrics
- It is a self-service business intelligence platform
- It contributes to informed decision-making by offering business insights
- HubSpot
- HubSpot comes with built-in analytics tools for the sales platform and inbound marketing
- It has also been expanded to support CRM solutions
- Its interface is very user-friendly
- It is best for custom reports as it comes with integrated sales and marketing data, powering dashboards
- It performs well across multiple platforms
- Ahrefs
- A popular SEO tool used by digital marketers
- It is widely used among SEO professionals to analyse and optimise their online presence
- SEO professionals can measure a site’s performance through detailed insights on the image, content, alt description, and keywords
- Best for in-depth site audits
- Google Search Console
- It is a free-featured tool by Google used for monitoring, maintaining, and troubleshooting a website’s presence on search engine result pages (SERPs)
- Gives a better understanding of how Google sees a website
- Its main purpose is to trace the indexing and performance of the website on Google
- It is a free service provided by Google
The above list of marketing analytics tools will be most popular among SEO experts and digital marketers in 2024.
Using these tools can solve any complex business problem and cater to specific business requirements.
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