In one corner stands the quality backlinks where the marketers are arguing and stating that in order to improve the rankings, one needs to worry about the quality of the backlinks you are generating.
Generally, there is no need to worry about the high-quality backlink or ranking as far as you are generating from a high-end domain authority.
On the other hand, stands the quantity of backlinks, where the amount of backlinks generated is more important than the quality of the backlinks.
Now the question arrives, are these statements proper? Well before we do, Esspesoft the best digital marketing company in Kolkata is going to start with ‘what are backlinks?’.
What are Backlinks?
Backlinks are those links that travel from one website to another website. They generally come from social media sites and directories, but most of them come from content and blog posts from other websites.
Mainly it comes from websites that are relevant to your niche and industry. The reason why marketers are working relentlessly using local SEO on these backlinks is that they are the ones that impact your rankings on Google.
What are Quality Backlinks?
Quality backlinks are those links that come from highly trusted domain authorities that are trusted by search engines and searchers alike.
In simple words, other than robots human beings also trust the website from where the quality backlinks come. Advocates and experts state the more trustworthy the website, the better the quality link.
If you get a ranking within 60 to 100 it is quite good, from 40 to 50 is moderate but below 40 is bad. To build high-quality backlinks you must start building the links from a high domain authority.
High-quality backlinks are considered to be good for an obvious reason. They are all high-quality. Meaning they are beneficial for domain authority and SEO rankings and off-page SEO.
What are Quantity Backlinks?
Quantity backlinks do not mean receiving backlinks from a spammy website, it means that they are okay receiving backlinks from low domain or medium domain authority sites that are less relevant but somewhat reliable.
They are less concerned with the quality of the backlinks, therefore, using anchor text, and relevance to just get the link, ignoring its quality.
There are reasons for building a bunch of links without focusing well on the quality of those links. It makes the process quicker. Without a concern for the links themselves, you can easily create links to your website.
You can’t deny these links in helping your rankings. Most of the time, they move you through the rankings faster than relentlessly focusing on quality.
Conclusion
So, there we go with the differences between quality backlinks and quantity backlinks. And if you are considering boosting your brand or company by using this method, then the best digital marketing company in Kolkata, Esspesoft is ready with its services, along with SEO service Kolkata.