The world of digital marketing is incomplete without SEO, which stands as a cornerstone for businesses aiming to enhance their online presence. There are many factors upon which the success of your SEO campaign depends, such as content, on-page optimisation, backlinks, and many others. Further, the landscape of SEO, such as search engine algorithms, guidelines, and many others, is constantly evolving, for which marketers need to keep themselves updated. From our experience as an SEO company in Kolkata, we are going to explore 10 efficient SEO strategies.
- Keyword Research Optimisation
Keywords act as a foundation for SEO practices, for which it is important to conduct thorough keyword research relevant to the search intent of the targeted user base. Conducting thorough research and finding some relevant keywords and phrases is not always enough because you have to also consider competition on particular keywords and phrases, as keywords with high competition have a lower ranking chance than those with low competition. Similarly, your geographic location of business, common search intents, search volumes, long-tail keywords, user intent, and many others also need to be considered and prioritised alongside keyword research.
- Creating quality content
As an SEO company in Kolkata, we always try to use high-quality content in our SEO approaches. This is because the content is useful for attracting the attention of search engines and keeping users engaged with your website. If users spend more time on your website, then your website’s priority will be increased by the ranking algorithms of search engines. On the other hand, Google does not prioritise low-quality content and ranks it much lower compared to high-quality content. Further, it also contributes to earning backlinks and enhancing your website’s authority.
- Using compelling title tags and meta descriptions
Title tags are the clickable headlines shown in the search engine results pages (SERPs), and the meta description is the gist of the content of the website that ranks in SERPs. Besides creating high-quality content, it is equally important to write compelling title tags and meta descriptions because they provide the primary gist of the content on your website, from which users will decide whether they will visit your website or not. Providing keywords that match search intent in both title tags and meta descriptions is important to improve your ranking on SERPs.
- Image optimisation
It is a common misconception among many marketers that content is the only element that needs to be optimised for SEO, but as an experienced SEO agency in Kolkata, we know the important role of images. First of all, images need to be compressed; otherwise, it may increase site loading speed, which can lower your ranking as Google does not prioritise websites with slow loading speeds. Then comes choosing the right image formats. For photographs, it is recommended to use JPEG, and for images with text or line drawings, PNG is the best option. WebP is another modern image format used for lossless and lossless compression. Alt text is also important as it provides the context of the image to search engine crawlers and for users viewing the page with a screen reader.
- Optimising page loading speed
From our experience as an SEO company in Kolkata, we have seen that page loading speed, especially for mobile versions, is a vital SEO success factor. Search engines like Google tend to lower the ranking of websites that load slowly. Thus, it is always recommended to use Google’s PageSpeed insights tool to assess the page’s loading speed.
- Link-building strategy
It is essential to build a robust backlink profile in your SEO approach because it helps search engines understand that your website is valuable and worthy. Higher authoritativeness of your website results in higher ranking, which can be acquired by creating high-quality backlinks from authoritative websites. Simultaneously, internal linking is also important, as it primarily helps search engines understand the website structure and hierarchy, which can help them better rank your website as per relevancy. Further, if you can interlink your new web pages with the old ones, which already rank better, then you can help the new pages gain a higher rank faster.
- Local SEO optimisation
This strategy is essential for businesses that target local audiences within a specific geographic location. The best practice to implement this strategy is to create a Google Business Profile with consistency in NAP (name, address, and phone number) citations. It is equally important to take care of the reviews, as negative reviews can create a negative impression on your business.
- User Experience (UX) Optimisation
The user experience plays a crucial role in ensuring that your website maintains your business’s reputation in front of users. Poorly designed UX elements can result in an increase in bounce rates, which can negatively affect your SEO strategy as a higher bounce rate lowers the ranking of websites on the SERPs. Thus, developers need to ensure an intuitive navigation system, website layout, mobile responsiveness, and page loading speed to improve the ranking of their website.
- Create SEO-friendly URLs
SEO-friendly URL structure gives search engines an idea of what the page is about. Thus, it is necessary to organise content so that URLs are logically constructed. This can be achieved by using short URLs, including targeted keywords, and including categories and subfolders if necessary.
- Monitoring and analytics
As the algorithms and guidelines of SEO are constantly changing, it is important to monitor your SEO initiatives constantly and to search for better strategies. Various tools, such as Google Analytics and Google Search Console, can help monitor performance, gain insights on key metrics, and make improvements accordingly.
Esspesoft is the best SEO company in Kolkata, providing ROI-focused SEO solutions in Kolkata for more than five years. We understand that it can be financially challenging for many small businesses to invest in SEO marketing, which is why we aim to provide affordable SEO solutions in Kolkata so that you can grow your business without compromising your financial harmony. Our SEO strategies are developed by our expert digital marketers, who are highly experienced in working with different industries and niches. With us, you can expect full transparency in communication, support, and guidance throughout and after the SEO campaign. Visit our website and contact us for more information.