The world of digital marketing is dynamic and evolving continuously, so marketers need to stay updated with the latest trends. As we step into 2024, the world of SEO has witnessed a lot of change driven by technological advancements, resulting in changes in user behaviour and algorithm updates. From our experience as one of the best SEO companies in Kolkata, we are going to explore some of the key trends to stay updated on in 2024.
AI-driven SEO
The impact is immeasurable, as it has revolutionised workflows in many industries, and SEO also falls among them. In 2024, with the help of AI-powered tools, digital marketers can more efficiently optimise websites for better ranking in search engine results pages (SERPs). Machine learning algorithms also play a significant role by analysing vast amounts of data to identify patterns and predict user behaviour, helping SEO experts take part in data-driven decision-making for better results.
Voice Search Optimisation
Voice-enabled devices and virtual assistants are making their way into the digital world rapidly, and hence, this is one of the crucial aspects of SEO in 2024. SEO experts need to consider long-tail keywords that are being used for voice searches to align with how people speak rather than type. It is also useful to provide concise and accurate answers to FAQs to improve visibility and online presence in voice search results.
E-A-T and content quality
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, which are the key ranking factors in the realm of SEO from the very beginning, and they will have the same importance in 2024. However, aligning with the concept of E-A-T has become more vital in 2024 as search engines strictly prioritise high-quality content from reputable sources. Thus, digital marketers need to use comprehensive and well-researched content that search engines can understand and simultaneously build trust with their audience. Similarly, user-generated content and reviews also play a significant role in developing credibility.
Mobile-First Indexing
The number of mobile users is increasing day by day, and in 2024, the priority of mobile-first indexing will also increase. Search engines prioritise websites that are optimised for mobile, and those websites tend to rank higher than the ones that are not. Thus, SEO marketers need to keep in mind mobile optimisation strategies, especially for aspects such as responsive design, faster loading times, and mobile-friendly content formats, to improve their search visibility.
Core Web Vitals
Google’s Core Web Vitals gives marketers metrics of user experience over aspects such as page speed, interactivity, and visual stability. Thus, in 2024, Core Web Vitals will be instrumental in making sure that SEO strategies and actions are up to par. As per the metrics of the Core Web Vitals, marketers must adhere to the standards to run an impactful SEO campaign.
Esspesoft, the best SEO company in Kolkata, provides ROI-focused SEO solutions that can help you enhance your business’s online presence. In our rich experience of more than 5 years, we have helped many businesses from different niches enhance their online presence. Our SEO experts have expertise in analysing your business niche and providing a solution that can increase your business’s visibility in no time. Our commitment to excellence services is what makes us the best SEO company in Kolkata. With us, you can expect full transparency in communication, support, and guidance throughout and after the campaign. Visit our website and contact us for more information.