Search engine Optimization, or SEO, is a constantly evolving field influencing professionals to stay updated with the latest trends. When search engines like Google update their algorithms or upgrade their technology, professionals too have to adapt to the changes to survive in the fierce competition. From our experience as a top SEO service provider in Kolkata, in this blog, we will explore some of the emerging trends and predictions in the field of SEO.
Voice search optimization and conversational AI
There are various voice-activated devices such as smart speakers and virtual assistants which have increased the popularity of voice search. Voice search and conversational AI deliver exceptional user interaction with search engines through conversationally. Thus, implementing this factor in your SEO practices can give promising results. This can be implemented by focusing on natural language and by using long-tail keywords to match with search queries given by users through voice
Artificial intelligence and Machine Learning
Artificial intelligence (AI) and machine learning (ML) are significantly making their way into business operations and also becoming an important part of the world of SEO. These technologies can be used to automate several SEO tasks and functions such as keyword research, link building, and content optimization. In the future, we can expect to see more implications of both AI and ML in the context of understanding user intent and providing more relevant search results.
Mobile-first indexing
Mobile-first indexing is nothing new in the emerging SEO trends rather it is making its way more strongly than ever before. This means that, in the future, mobile friendliness will be a mandatory factor for indexing websites or ranking them in the search engine result pages (SERPs). Google has started the mobile-first indexing process which means that businesses that are mobile-friendly will be prioritized more in terms of ranking.
Appealing visuals and video content
Visuals and video content are another emerging SEO trend that deals with increasing engagement of a website. This is because images or videos are a better option than text which simultaneously makes a website more appealing and attractive to the users. Further, it also allows ranking websites for image and video search results.
User Experience (UX)
It is another ranking factor of the website in terms of SEO practices. A website with better UX will not only drive more organic traffic but will also improve ranking, Some of the key areas of concern for delivering a better UX are faster loading times, intuitive navigation, and high-quality content.
Structured Data
This is another important emerging trend in SEO as it provides search engines a way to analyze and understand your content and shows it in a more user-friendly way in the search results. Search rankings can increase the visibility of a website’s content in the search results.
Security and HTTPS
Website security has always been a priority and its significance will rise more in the future. Website security has always been a ranking factor and now HTTPS will become the standard in the field of website security.
Esspesoft is one of the best SEO Companies in Kolkata, providing the best and most customized SEO solutions for over five years. We are the best-in-class team of SEO experts, digital marketers, and content marketers who are focused on providing the best Return on investment over SEO solutions. We understand how hard and challenging it might be for small business owners to invest in SEO solutions for which we provide affordable SEO solutions in Kolkata. Check out our website and contact us for more information.