The need for SEO is increasing day by day with the consumers’ rising dependence on the internet; online presence has become a necessity for businesses. SEO plays a significant role in enhancing the online presence of your business overall driving organic traffic. Thus, SEO refers to the process of improving a website’s visibility and ranking on the search engine results page (SERPs). This is done by primarily three processes optimizing technical SEO, off-page SEO, and on-page SEO. Content is an integral part of on-page SEO that plays many roles in SEO campaigns, starting from influencing ranking on SERPs to promoting positive brand personality through stunningly written content. We from our experience as an experienced SEO service provider in Kolkata would like to share some insights on the role of content in SEO.
SEO Factors to be concerned about
The trends in SEO are constantly evolving and carelessness in any small area can affect your ranking on the SERPs. Thus, need to be concerned about some key areas before initiating your SEO project.
Try to create quality and relevant content
The content on your website is the reflection of your brand. This means people’s perseverance in your business will depend on the quality and relevancy of the content on your website.
Keywords
As an experienced SEO company in Kolkata, we see keywords as the foundation of SEO. Thus, optimizing content with trending keywords is the primary job of every content creator.
Website structure and User experience (UX)
These elements do not have any direct connection with the content but without a mobile-friendly and responsive website, your content will not have any impact on SEO.
Backlinks
Backlinks are the process of using other websites to drive traffic to your website. Thus it is important to use it wisely by considering factors such as, the websites should be relevant to your website, it should focus on driving more traffic, considering targeted customers, and many others.
Importance of Content
If you want to develop a good understanding of the importance of content in SEO then you should know some basics of SEO at first. Search engines such as Google use an algorithm to crawl through the websites and analyze their content. However, the algorithm depends on various factors such as keywords, relevance, and UX, to influence ranking on the SERPs. The algorithm of Google first analyzes the UX of the website before analyzing content, thus websites with poor UX get filtered at first even before analyzing content.
When search engine start to analyze content on your website it searches for keywords, if keywords has been used legitimately, avoiding black-hat SEO practices then it will rank your website, but depending on several other factors. Thus, do not go for faster results, and always use white-hat SEO techniques to improve the ranking of your website.
If a search engine finds all the relevant keywords that are required to rank your website on the SERPs then it will look for the quality and relevancy of your content. It will judge your relevancy through many technical processes such as checking for plagiarism, checking for AI content, overstuffing of keywords, checking if any black-hat SEO techniques are implemented or not and the list goes on. After this, it will go for quality by checking the grammar of your content in terms of fewer passive voices, easy-to-read sentences, less use of compound sentences, punctuation, and many others.
You can use many types of SEO-friendly content on your website, such as:
Engaging blog posts- creating engaging blog posts daily is a very effective way to improve your website’s ranking on the SERPs. Always remember to create informative, engaging, valuable, and free-from-grammatical error blog posts that are relevant to your industry or business.
Videos- Videos are also a great way to improve your website’s ranking by improving the UX of the website which will potentially keep users engaged with your website.
Info-graphics- Creating visually appealing info-graphics can also help with engagement on your website overall improving your website’s ranking.
Ways to optimize your content for SEO
Optimizing your website for SEO deals not only with optimizing content but also with overall elements such as technical SEO, on-page SEO, and off-page SEO. We as an experienced SEO service provider in Kolkata consider the following factors:
- Conducting keyword research-The first step of SEO is always efficient keyword research. Hunt for the most trending keywords relevant to your industry and most used by your targeted customers to find your products or services.
- Creating high-quality and relevant content– This not only helps improve your website’s ranking on the SERPs rather also helps in reflecting your brand’s personality. Always try to create engaging and appealing content by understanding your targeted customers.
- Using visual elements-Visual elements are great to increase engagement on your website, by optimizing your content with appealing and attention-grabbing images, animations, or other visual elements, users will spend more time on your website.
- Structuring content-Content structure emphasizes better readability and delivers optimal user experience. Thus, try to structure your content and decorate it with subheadings, bullet points, and short paragraphs.
- Regular content refreshing-This allows search engines to understand that your website is active and relevant which can positively influence your SEO.
Mistakes you should avoid
From our experience as an SEO company in Kolkata, we always try not to make these common yet serious mistakes in our SEO projects.
- Keyword stuffing-Overusing keywords can result in penalties as search engine views it as artificially created content.
- Duplicating content-Using plagiarized or AI content is unethical and not legitimate SEO content, as search engines like Google always prioritize original content.
- Focusing on quality-Many SEO service providers think that creating lengthy content is a healthy SEO practice, which is not wholesomely true, rather creating high-quality, information-filled, and original content gets more attention from search engines.
- Ignoring the importance of metadata-Do not ignore metadata such as titles and descriptions as it can hurt your website’s rankings
Esspesoft, is the best-in-class SEO service provider, providing quality and affordable SEO services in Kolkata for the last few years. We have a team of the best SEO experts and content creators who initiate any SEO projects by becoming your strategic partner. We start our project by understanding and gathering as much possible information related to your nature of business or industry and implementing strategies that will be suit for your business. We do not make promises rather we show results transparently. Check out our website and contact us for more information.