In today’s day and age, social media channels are the first location where customers learn about new products and services. As a result, having a strong social media presence and creating a great first impression using that presence is crucial for a successful business. Nowadays, your brand reputation is determined by how good your social media presence is, and everything your customers’ buying decisions are also influenced by your social media appearance.
Every single post on your social media pages is a narrative about your brand’s taste, quality, consistency, and charisma. Therefore, it is critical that you customize your social media post design with narratives of higher standards that appeal to your customers and make them trust your brand. That’s where professional social media design comes in, we help you create posts that convert your visitors into paying customers.
There are some fundamental design tips and techniques we use regularly to make our client’s social media presence effective and unique. These essential techniques help us make the graphic generation process go smoothly. We will share three of these techniques with you in this blog and hopefully, it will transform your social media presence.
- Choosing the right color:
One of the most crucial and difficult parts of any social media post architecture is color. It may be used to establish the tone, create an environment, express emotions, and even trigger powerful personal memories from the past.
According to a study on the influence of color on marketing, up to 90% of product and service judgments might be formed only on the basis of color, depending on the brand. Other academic research on color in marketing has found that supporting the personality you want to convey is more significant than struggling to squeeze with traditional color connotations.
- Red = Energy and urgency
- Orange = Fierce, bold
- Yellow = Optimistic and youthful
- Green = Wealth, nature, and leisure
- Blue = Trust and security
- Pink = Romantic and feminine
- Black = Powerful and sleek
- Purple = Soothing and calm