In today’s world, if people need to buy something online then they are not going to turn on their PC for shopping, they are going to use their smartphones. Thus, developing a mobile first ecommerce platform has become a necessity otherwise businesses might lose a wide range of customers. However, most of the ecommerce in the market are mobile-friendly and very few are mobile first for which ecommerce’s are transforming their infrastructure by making their platform mobile first. As an e-commerce website development company in Kolkata in this blog we will discuss some aspects related to mobile first along with top strategies that can make any ecommerce business successful.
What is Mobile-First Ecommerce Platform?
Mobile-first ecommerce platform are those platforms that are primarily designed for smartphones and it is being integrated to use for bigger screen sizes for desktops and laptops. From the technical point of view this kind of webpages will need to be written on mobile-first CSS and mobile-first HTML coding languages to work smoothly on mobile devices. The approach to mobile-first ecommerce development will follow progressive enhancement methodology unlike the graceful degradation methodology that means mobile-first websites need to be developed upon those features those are supported by all browser versions rather than developing the full functionality and then downgrade it to run smoothly on various devices and browsers.
Different Strategies for Building a Mobile-First Ecommerce Platform
Prioritise Responsive Design
Responsive design ensures that your ecommerce website can successfully adapt to different screen sizes so customers do faces any hesitation while buying products. As an ecommerce website development company in Kolkata we ensure responsive design by implementing fluid grids, flexible images, and media queries. This works both for making your ecommerce website responsive and to make it SEO friendly.
Streamline Navigation
Navigation is the most important thing when it comes to ecommerce websites as it guide users throughout your website making sure that they do not face any hesitation finding any product, information, or features. It is necessary to implement simple, intuitive menu structure by which users can easily understand the hierarchy of the website. Hamburger menus can be a great choice as it delivers a clean interface with an efficient search functionality.
Optimise Load Speed
Speed loading is another crucial factor when it comes to ecommerce websites. Even when any user is accessing your ecommerce website they will expect it to open instantly otherwise they are going to visit your competitor’s website. Thus, with mobile-first approach the primary focus must be to optimising page load speed to decrease the bounce rate of your website and to retain your customers. This can be done by compressing images, minimising HTTP requests, and by leveraging browser caching. As an e-commerce website development company in Kolkata we always prefers using accelerated mobile pages (AMP) in the places where it is possible to deliver content faster.
Simplify the Checkout Process
One of the biggest problem in the ecommerce industry is complicated checkout process. A complicated checkout process can be a barrier for ecommerce businesses as customers avoid websites those have complicated checkout process. Thus, as an ecommerce website development company in Kolkata we always recommend to keep a guest checkout options, minimise form fields, and allow auto fill features so that the whole process is streamlined.
Choose Esspesoft for ecommerce website development in Kolkata
At Esspesoft, we offer affordable and custom designed solutions that are suited to your particular e-commerce needs. Our top-notch e-commerce website developers in Kolkata have assisted numerous e-commerce companies in dynamic niches to transform their physical store into a gorgeous e-commerce websites. In order to combine cutting-edge features and functionalities and offer solutions for challenging issues, we employ cutting-edge technologies. You can count on us to deliver top-notch e-commerce websites that are user-friendly, quick, safe, and seamless. We uphold complete openness in our interactions, assistance, and direction both during and after the development life cycle. Employ Esspesoft’s top e-commerce developers in Kolkata, and watch as your company expands thanks to an amazing e-commerce website. To learn more, go to our website and get in touch with us.