UX, or user experience, is a vital part that always requires the extra attention of the users. It is the UX of a website by which its success can be determined. It not only makes a website look appealing and functional to the users, but it is also a significant ranking factor. The UX design of a website includes several elements, and some of the most important ones are the needs and preferences of users, the business purpose the website wishes to fulfil, and any branding requirements of the business. We, as a website design and development company in Kolkata, have experience in developing stunning websites for businesses with UX designs that can turn users into potential customers. In this blog, we are going to share some aspects of the art of delivering a better user experience.
Why is UX design important?
UX design is the design of the sections of the website that are being accessed and interacted with by the users. It involves every element of the website that we see and interact with. UX design is the process of staying updated with the needs of users and implementing them in the website so that it can fulfil users’ expectations of the website. UX designers need to consider several aspects.
From our experience as a website design company in Kolkata, we find these reasons to be the most vital for delivering an optimal UX design.
Elevates users’ satisfaction: Better UX design opens up the space for developing a positive and enjoyable experience for the users, which helps them develop a positive perception of your business. This can help turn a user into a potential customer if the website can successfully fulfil their needs and expectations.
Better accessibility: better UX design supports better accessibility. This means that with better UX design, your website will be accessible to all users. This not only appeals to a targeted user base but also aligns with ethical and legal standards.
Boosts conversion rates: A well-organised and intuitive website contributes to delivering a smoother journey for users by allowing them to easily navigate through the website. This will allow them to find the information or a product they are searching for, overall increasing the conversion rates.
Builds brand loyalty: UX design can be aligned with the branding guidelines of a business, allowing it to create its own brand identity. This will help in creating a positive reputation for your business, and if their experience is good repeatedly, then they can become your loyal customers. Most of the online reviews and positive word-of-mouth are the result of well-designed UX.
The main principles of UX design
Being in the business of providing quality website design services in Kolkata, our developers follow these main principles in their UX design approach.
Empathy
This concept encircles the importance of users’ needs at the forefront of product development. An empathetic design allows developers to find the obstacles faced by users while interacting with the website. With empathetic design, designers can initiate designing strategies as per the expectations of interacting with certain products, features, functions, visuals, and many others.
Strategy
It is a complex problem to find effective solutions to difficult problems. UX designers need to have a well-defined plan and set of goals before taking part in a project. It should aim to fulfil any design objective, such as targeted audiences, preferred designs, testing systems, branding guidelines, and many others.
Usability
Consumers always prefer UX designs that are easy to handle, and they are inclined towards websites that require very little brain power to use. Users want a simple experience, but at the same time, it should add some value or build trust so that users will visit the website again.
Inclusivity
It is important to make web design for targeted or relevant users, but that doesn’t mean designing the website should exclude others. It is important to take people of all races, ages, genders, backgrounds, socioeconomic statuses, and many more into account when designing approaches.
Validation
It is also important for website designers to consider the user feedback that they can achieve through user testing. Thus, it is important to test proposed solutions within the targeted user base. However, after the launch of the website, it is important to keep testing to assess its success and make the required improvements wherever possible.
Esspesoft is the best website design and development company in Kolkata, with a focus on delivering an optimal user experience and functionality that can successfully fulfil business purposes. We have the best website designers in Kolkata who strive hard to deliver UX design solutions, keeping in mind your unique business requirements, user base, and industry. We not only provide the best website design solutions, but we also provide all-around solutions where our team of the best SEO experts, graphic designers, and content marketers take care of everything to elevate your website’s online presence. Check out our website and contact us for more information.